I

If you do it right, it will last forever

True, he had not slept peacefully, but probably all the more deeply because of that. What should he do now? The next train went at seven; if he were to catch that he would have to rush like mad and the collection of samples was still not packed, and he did not at all feel particularly fresh and lively.

S

Styles come and go. Good design is a language, not a style

For instance, whenever I go back to the guest house during the morning to copy out the contract, these gentlemen are always still sitting there eating their breakfasts. I ought to just try that with my boss; I’d get kicked out on the spot. But who knows, maybe that would be the best thing for me. If I didn’t have my parents to think about I’d have given in my notice a long time ago, I’d have gone up to the boss and told him just what I think, tell him everything I would, let him know just what I feel. He’d fall right off his desk! And it’s a funny sort of business to be sitting up there at your desk, talking down at your subordinates from up there, especially when you have to go right up close because the boss is hard of hearing.

G

Good design is obvious. Great design is transparent

His boss would certainly come round with the doctor from the medical insurance company, accuse his parents of having a lazy son, and accept the doctor’s recommendation not to make any claim as the doctor believed that no-one was ever ill but that many were workshy.

P

People ignore designs that ignore people

For instance, whenever I go back to the guest house during the morning to copy out the contract, these gentlemen are always still sitting there eating their breakfasts. I ought to just try that with my boss; I’d get kicked out on the spot. But who knows, maybe that would be the best thing for me.

F

For every complex problem, there is an answer that is clear, simple, and wrong

His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table – Samsa was a travelling salesman – and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame.

M

Make it simple, but significant

But who knows, maybe that would be the best thing for me. If I didn’t have my parents to think about I’d have given in my notice a long time ago, I’d have gone up to the boss and told him just what I think, tell him everything I would, let him know just what I feel. He’d fall right off his desk!

C

Creativity is nothing but a mind set free

He must have tried it a hundred times, shut his eyes so that he wouldn’t have to look at the floundering legs, and only stopped when he began to feel a mild, dull pain there that he had never felt before. “Oh, God”, he thought, “what a strenuous career it is that I’ve chosen! Travelling day in and day out.

H

Have no fear of perfection—you’ll never reach it

One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment.